The House
The family story, the milestones and the people behind RIJOUX.
RIJOUX · Company & heritage
Corporate
Fashion, jewelry and a family history of boutique retail.
A connected family story, from Tel Aviv to Antwerp and Panama, back to Israel and into a New York chapter.
Read the connected story
1975Family roots
Tel Aviv · Antwerp · Panama City · New York
RIJOUX, in brief
A house shaped by people and places.
RIJOUX brings together fashion, jewelry and a personal approach to boutique retail. Moshe and Jaime relaunched its New York chapter in 2025.
The family’s retail roots begin in 1975, when Morris Hanono and his daughter Rachel founded Antelope in Tel Aviv. Rachel and Chaim later created de Racelli as its sister company.
The story continued with one apartment concept store in Antwerp, followed by a move to Panama, where de Racelli was rebranded as RIJOUX. The family returned to Israel in 2012 and developed its hotel-boutique chapters in Tel Aviv.
Today’s rebuilding in New York draws on that experience. A separate four-zone retail concept remains a proposal in development.
Read the connected story
Brands & Heritage
Explore historical brands, boutiques and locations one chapter at a time, with their original photographs and context.
These chapters document historical retail experience and do not imply present-day brand partnerships.
Future & Partnerships
Explore the development framework and the imagined four-zone New York concept.
Proposed concepts and potential locations are subject to review. No opening or funding commitment is implied.
Journal & Press
Read external coverage, or explore the Journal in development.
Press, sponsored coverage and event publications retain their source labels.